PRODUCT
​PLACE
Philippine Airlines provides in-flight services to people who avail their services; such as meals, beverages, checked baggage, etc.
PRICE
PROMOTION
Philippine Airlines has 4 hubs across the Philippines, these include: Ninoy Aquino National Airport, Clark International Airport, Mactan-Cebu International Airport, and Francisco Bangoy International Airport. They fly to domestic destinations and to 54 overseas destinations.
PHYSICAL ENVIRONMENT
PROCESS
After the passengers are boarded in their aircraft, the staff perform a demo of safety precautions, they offer assistance to passengers who need help, then offer meals and beverages to the passengers.
Philippine Airlines has used a lot of ways to promote their services. They have done billboard advertisements, commercials, as well as offering low prices.
Philippine Airlines perform their services in their aircrafts. Their aircrafts consists of a wide-body and narrow body aircraft.
Philippine Airlines provide a wide range of prices depending on the type of seat and where your destination is. It can range from 200 Php to 200,00 Php.
PEOPLE
The people who provide services in Philippine Airlines consists of: the pilots, flight attendants, baggage handlers, ticket agents, and avionics technicians.